Crack the MSP Code

Client: N-able
Art Direction, Design

We were inspired by the problem solving our customers do daily in the IT world. The main message we wanted to put out in the industry was, “N-able helps managed IT businesses solve problems faster than ever.”

Instead of typically lit stock photography, I chose duo-tone gel lighting photography for dramatic affect. I pulled inspiration from ascii art, repeated type patterns, codes, and cyphers.

Credits
Creative Director: Jeff Baxter
Copywriter: Laura White
UX Designer: Shannon McNamera