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Backup Pretenders

Client: N-able
Art Direction, Design, Design for Video

Launch campaign for N-able’s Cove Data Protection product. A playful narrator asks why a legacy backup appliance is pretending to be a cloud. After all, modern data protection is built cloud-first.

Campaign deliverables included a video ad (30s), fourteen (14) web pages, a twenty (20) page eBook layout, social media ads, Facebook carousel ads, Reddit takeover, and a t-shirt design.

Credits
Video Agency: VAGRANTS
Executive Creative Director: Jeff Baxter
Creative Directors: Jim Bell and Brian MacDonald
VO Direction: Jim Bell

Awards
Our work on the 30s Hello Backup Appliance video ad received a Merit Award, B2B Communications in the 62nd Annual Hatch Awards (2023), organized by the Ad Club.